Self-Storage Software For Small Business: Mixing Old & New Marketing

September 19, 2023
4 minutes

What is the best self-storage software for a small business?

If you are running an independent self-storage facility, it’s important to consider how you can combine time-testing marketing strategies with the latest technology to attract tenants.

The best self-storage software will complement your existing marketing strategies while enabling you to establish new touch-points with prospective tenants.

It’s all about engaging with prospective tenants through their preferred communication channels.

Small businesses can leverage both the old and new, with self-storage software playing a key role in this modern synergy. Let’s consider how a mixed marketing strategy might shape up.

Why listen to me? I have worked in the conversational AI space for close to a decade, with our previous AI company getting acquired. My day to day consists of speaking to operators of all sizes to understand their automation needs and wants, and see how to best help them get there. I currently am in charge of swivl's go to market strategy and am a co-host of the Self Storage Lab podcast.

What Does A Mixed Marketing Strategy Look Like For A Self-Storage Facility?

A mixed marketing strategy weaves together traditional and digital tactics, enabling operators to reach a wider market of tenants while maintaining a personalized touch.

It could mean utilizing physical brochures, outdoor signage, or local newspaper ads while simultaneously deploying digital channels like social media, SEO, and email marketing.

Integrating these methods is easier said than done. This is where self-storage software comes in, automating communication on various channels through technology like conversational AI.

5 Ways To Attract Prospective Tenants By Mixing Traditional & Digital Marketing

1 - Community Engagement

Hosting local events or sponsoring local sports teams can increase visibility and generate goodwill. Share these activities on your social media platforms to widen your reach.

After speaking in person with prospective tenants at a local event, you can encourage them to visit your self-storage facility website for more information on your units.

2 - Print Advertising

While digital is king, there's still value in print advertising in local newspapers or magazines. Complement this by sharing the ad copies digitally through email marketing or social media.

3 - Direct Mail

Sending targeted mailers with special promotions can attract potential tenants. You can encourage recipients to visit your website and learn more about the units at your facility.

Populating your website with long-form educational content is a great way to bring prospective tenants up to speed and give them the confidence to proceed with renting a unit.

4 - Website & SEO

A user-friendly website optimized for search engines can draw in potential tenants searching for self-storage options in the local area.

You can leverage an AI-powered chatbot to engage directly with these prospective tenants and quickly address any questions they may have.

At the same time, you can encourage website visitors to call the facility and have a conversation with one of your operators.

Blending traditional and digital marketing strategies is the perfect way to keep leads engaged through a preferred communication channel.

5 - Social Media

Self-storage operators can use platforms like Facebook and Instagram to promote their facilities and engage with the local community.

Regular posts about your facilities, special offers, and customer testimonials can attract new tenants and serve as another touch-point to warm up your leads.

Self-Storage Software For Small Business: Try swivl

swivl enables self-storage facilities to automate their conversations with tenants. This intuitive automation platform will ensure you are always open for business, assisting both existing and potential tenants at any hour, dealing with their inquiries, and even booking reservations.

swivl provides an omni-channel experience and allows businesses to automate tenant support and sales while augmenting their team's efficiency.

Learn more about our self-storage automation platform and book a call today.

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