Marketing
6 Self-Storage Newsletters For Your Reading List [August 2025]
The best self-storage newsletters help operators stay in tune with industry news and developments that can impact their facilities.
Achieving "inbox zero" seems almost impossible nowadays, and like you, I’m making an effort to minimize my email newsletter subscriptions.
However, several email newsletter publishers succeed at keeping self-storage operators up-to-date with industry news and spotlighting stories and topics of genuine interest.
So, we've come up with a little thought exercise:
"If you can only recommend four self-storage newsletters, which do you pick?"
I’ll be honest…
It's tough to whittle it down to just six self-storage newsletters, but I think today's list is more than enough to get you started without worrying about an overflowing inbox.
I know plenty of facility operators who subscribe to these newsletters and find them useful for staying on top of industry buzz.
If you’re short on time, here are my six favorite self-storage newsletters for 2025:
And here’s why…
Top 6 Self-Storage Newsletters For 2025
Lab Notes from swivl
Sure, we're a little biased, but Lab Notes from swivl is a must-read for all self-storage operators.
When you subscribe to Lab Notes, you're getting:
- Technology and industry news relevant to self-storage operators.
- Handpicked stories from trusted sources in the industry.
- Articles from our blog that tie into relevant topics and themes.
This weekly email newsletter summarizes all the stories you need to know about in bite-size, digestible chunks.
No operator has time to read through a sprawling list of content. They want quick insights that are easy to implement.
We often have self-storage operators come up to us at events and tell us how much they appreciate the clarity and focus of our newsletter. They love the newsletter!
Our open rates are sky-high, and the stories highlighted in the newsletter always get dozens of link clicks.
In many cases, scanning through our handpicked stories is now part of many weekly routines for operators across the country, and you should add it to your routine too!
Subscribe to our free weekly email newsletter today.
Inside Self-Storage
Inside Self-Storage (ISS) is just about the most comprehensive source for self-storage news and stories you’ll find on the internet.
Their free weekly newsletter supports the content on their website by delivering industry updates straight to your inbox. Expect a mix of:
- Industry trends and forecasts.
- Thought-provoking feature stories.
- Practical tips for operators.
Whether you're a veteran in the industry or just starting, ISS has you covered.
Their newsletter makes sure you're never out of the loop when it comes to critical developments in self-storage.
It’s the perfect companion newsletter to read alongside Lab Notes from swivl.
Modern Storage Media
Modern Storage Media (MSM) offers a different approach to self-storage newsletters with options for a weekly or weekend edition.
MSM's self-storage newsletters bring you exclusive stories every Wednesday afternoon and a recap of all the week's biggest self-storage headlines every Saturday morning!
Highlights include:
- Exclusive interviews with industry leaders.
- Detailed coverage of market shifts.
- A convenient weekly recap for those short on time.
If you like to stay informed without feeling overwhelmed, MSM’s newsletters are a perfect fit.
Stora
You can get self-storage growth tips delivered straight to your inbox with Stora's monthly newsletter.
This newsletter is designed to help self-storage operators grow their businesses by providing expert advice and actionable resources.
Subscribers benefit from:
- Marketing and sales strategies tailored to self-storage.
- Tools and resources to enhance operational efficiency.
- Inspiring case studies from industry success stories.
Stora’s monthly updates are concise, insightful, and packed with value, perfect for operators looking to stay competitive.
StoragePug
I’ve been a fan of StoragePug’s content for quite some time now.
They are covering topics like:
- Advanced SEO for self-storage websites.
- Using Google Ads for your facility.
- How to get your self-storage business on ChatGPT.
These are all areas that demand specialist knowledge.
Fortunately, StoragePug has it! They have long-form blog articles on their website written by industry experts.
This content is then shared in their weekly newsletter.
Radius+
If you’re like me and love geeking out over self-storage industry data, you’re probably going to love this newsletter from Radius+.
In the newsletter, you’ll find links to their articles on:
- Emerging supply pressures in specific markets.
- Practical tips for increasing occupancy.
- Hot takes from industry thought leaders.
This mix of content keeps things fresh every week!
Start By Subscribing To Our Newsletter
With so many great options, it's easy to see how these newsletters have become essential for self-storage operators.
But if you're only going to pick one to start, we recommend Lab Notes from swivl.
It’s the perfect mix of industry updates, expert advice, and actionable insights, all designed to make your life as a self-storage operator easier.
Sign up today and discover why so many operators are making it a must-read every week!
