When searching for ways to modernize the self-storage experience and keep up with tenant expectations, you may not immediately consider using QR codes, a technology invented in 1994. However, QR codes are undergoing a significant revival.
If you're a self-storage facility operator, you might be asking:
Well, QR codes could be the answer you're looking for.
With extensive experience in technology in self-storage facility operations, we'll guide you through enhancing tenant interactions at your facility with QR codes.
Our insights are tailored specifically for self-storage operators looking to streamline their services and align with the digital convenience many tenants have come to expect.
Why listen to me? I have worked in the conversational AI space for close to a decade, with our previous AI company getting acquired. My day to day consists of speaking to operators of all sizes to understand their automation needs and wants, and see how to best help them get there. I currently am in charge of swivl's go to market strategy and am a co-host of the Self Storage Lab podcast.
Quick Response (QR) codes are two-dimensional barcodes that store information both horizontally and vertically.
They are designed to be scanned by a smartphone camera, translating data into a form that leads the user to a website, payment screen, or a piece of information instantly.
Contrary to some beliefs, QR codes have made a massive comeback, thanks to their contactless nature and ease of use.
In 2020, scans increased to 25%, and QR code downloads soared by 750% during the pandemic.
They are now a staple for daily transactions, especially in tech-forward countries like China.
By scanning a QR code, tenants can view the sizes and prices of available units - which can make the selection process much more manageable.
QR codes placed around the facility can link to instructional videos or chat support for immediate assistance.
A QR code on the invoice allows for quick bill payments, eliminating the hassle of manual entry of payment details.
A simple scan can provide tenants with contact information, streamlining communication.
Static QR codes link to a fixed URL, while dynamic QR codes can change their destination address without altering the code itself.
Dynamic codes are preferable for operators due to their flexibility and trackability. Today, there are a few options out there to test out -- from generalized product for the masses such as Linktree to more niche products such as spot.is, specifically built for the self storage industry,
Despite their flexibility, QR codes have some drawbacks:
QR codes are an accessible and versatile tool for enhancing tenant experiences in self-storage facilities.
As with any technology, there are limitations, but the advantages of QR code usage in a self-storage context can far outweigh any potential disadvantages.
Adopting QR codes can signal to tenants that your facility values innovation and their time.
It's an investment into the digital evolution of self-storage as a service, one that could pay dividends in tenant satisfaction and operational efficiency.
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