Artificial Intelligence

Self-Storage & ChatGPT: 3 Use Cases For Operators To Test

July 7, 2023
5 minutes

With the release of GPT-4 and artificial intelligence evolving at a rapid pace, it’s never been more important for self-storage operators to understand the possibilities of AI.

Straight off the bat, OpenAI’s ChatGPT can offer the following benefits to self-storage operators:

  • Use ChatGPT to summarize documentation and sales transcriptions.
  • Craft strategic campaigns around established sales and marketing frameworks.
  • Write compelling copy for a landing page on your self-storage website.

The question is, how are you going to leverage ChatGPT to enhance renter experiences? As more operators begin to understand the potential of artificial intelligence and deploy various solutions, customer expectations will begin to evolve. This will leave operators with no choice but to embrace AI. Let’s explore the three use cases mentioned above in greater detail.

Self-Storage & ChatGPT (Key Use Cases)

1 - Summarize Documentation & Transcriptions

When you feed extensive information to ChatGPT, it’s often remarkably good at condensing it and summarizing the information in a digestible way. This is useful for operators that are short on time. You can use ChatGPT to summarize contract documentation or even transcriptions of sales calls or text-based sales conversations that took place through an AI-powered chatbot.

2 - Craft Campaigns Around Sales & Marketing Frameworks

If you want to develop upcoming campaigns using popular sales and marketing frameworks, ChatGPT can offer ideas within these parameters and enable operators to make rapid progress. When it comes to launching new sales and marketing campaigns, getting the ball rolling on ideation is half the battle. ChatGPT can play an important role in accelerating progress.

3 - Create Compelling Copy For A Self-Storage Landing Page

Once you have fed some basic information about your self-storage business to ChatGPT, the platform can craft original content for a new landing page. If you are looking to include specific components on a landing page, such as an FAQ section, you will need to mention this in your initial input and provide guidance on this to steer ChatGPT in the right direction.

Prompt Engineering (Getting Creative With The Input)

To get the most out of ChatGPT, it's essential to understand how to engineer prompts. This involves crafting input that will generate the desired output. Ultimately, the more you can bring to the table in your initial input, the more likely you are to receive a satisfactory output. There are two primary methods for generating output: single prompts and layering prompts.

Single Prompts Vs. Layering Prompts (Which Is Better?)

Single prompts involve providing ChatGPT with a simple, straightforward command.

Here is an example of a single prompt:

Write the landing page copy for a self-storage landing page and include an FAQ section. Here are some brief details on our facility:

[Insert facility-specific details]

While this can produce helpful results, it may not always generate the level of detail or creativity needed for more complex tasks. This is where layering prompts come into play.

Layering prompts involves providing ChatGPT with more commands after each output. Each time, you are helping morph the output into something that’s better suited to your needs. For instance, after receiving the output of the landing page copy with an FAQ section, you can ask ChatGPT to create additional sections for the landing page or remove the copy entirely.

Harnessing The Power Of ChatGPT For Self-Storage Success

If you are curious about the possibilities of ChatGPT for your self-storage business, we hope this article has got your creative juices flowing. We recently recorded a full podcast episode breaking down several use cases of GPT-4 for self-storage operators. We highly recommend that you listen to this podcast episode and learn more about this language model.

Additionally, our team announced swivl’s new AI-Enabled Customer Service Features Powered by large language models (LLMs) and GPT Technology. 

Read about the announcement here

We have produced an Operator’s BluePrint to “Building an Unmanned Facility” — the all-in-one resource of all the tools available to an operator to run their self-storage business efficiently. Get your hands on the PDF blueprint today.

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