Artificial Intelligence

The Operating System for Today’s Storage Businesses

August 28, 2025
4 Minutes

Running self storage isn’t just about units and revenue. It’s about people.

  • The owner who wants to grow without burning out their team.
  • The marketing lead under pressure to prove every dollar counts.
  • The call center rep who wants to feel confident in every conversation.
  • The manager tired of spending half the day answering the same questions.

Running a storage business shouldn’t feel like chasing fires. Your team should be free to focus on people, not process.

The Big Shift: From Systems of Record to Systems of Action

The way storage operators interact with customers is changing fast.

For years, CRMs and Facility Management Systems (FMS) have acted as “systems of record” by storing data, logging activity, and serving as static databases. They’ve done their job well, but storing information isn’t enough anymore.

Today, success depends on turning that information into action.

swivl: The Modern CRM

swivl is the modern CRM and AI-powered Contact Center designed for self storage. We turn every record into action and every interaction into opportunity. Your team works smarter, your tenants feel cared for, and your business grows while you sleep.

Here’s what this transformation means for your facility:

1. Insight you want, when you want it

No more manually updating records or digging through screens. swivl delivers actionable insights and real-time customer information directly to your agents exactly when they need it.

2. Proactive, not reactive

Intelligent automation triggers personalized outreach based on real-time tenant behavior so you’re always ahead of needs and market shifts.

3. Workflows that empower, not exhaust

Agent Assist serves up relevant info and smart recommendations to your agents so conversations are faster, more meaningful, and more productive.

4. A facility that never sleeps

AI-driven automation runs 24/7 across voice, web chat, SMS, and email. Leads are captured. Tenants are helped. Opportunities are never lost.

5. More time for human moments

Tenants are loyal when they feel valued. By automating repetitive tasks, your team can focus on interactions that truly matter: move-in welcomes, retention conversations, and being there during important life transitions.

The Platform: What’s Inside

  • Modern Contact Center and CRM: Every call, email, and chat lives in one place. Tracked clearly and ready for action.
  • AI Agents: purpose built to handle sales, support, billing, and reviews. swivl AI Agents resolve over 85% of inquiries independently, easing your team’s workload.
  • Spot: a mobile-first self service app for everything from move-in to move-out. Tenants get instant gate codes, easy payments, and referral links. All powered by AI.

AI at Our Core

swivl has had AI in its DNA from day one; it’s the foundation that our whole platform is built on. That’s why we can say confidently: the future of self storage customer experience is already here. We’ve been building it with you in mind.

The era of just managing data is over. It’s time to move beyond records and into meaningful action.

Always on, always accurate, always yours. swivl

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