Customer Experience

How AI Agents Can Support Storage Facilities During Seasonal Peaks

June 18, 2025
5 Minutes

Every year, it hits hard. Late spring through early fall, storage facilities go from manageable to mayhem.

We hear the same thing in conversation after conversation with facility operators.

“Summer rolls around, and it’s a tidal wave. Phones ringing nonstop. Move-ins happening every hour. Everyone’s stressed. Zero to one-hundred.”

Obviously, this isn’t a new problem, but the way storage operators are handling the pressure is changing.

We are seeing more facilities beginning to lean on AI agents to take the sting out of seasonal surges. I’m not just talking about large REITs. These agents are now a must-have for storage facilities, or at least ones that intend to stay competitive, capture more revenue, and protect staff from burnout.

So in this article, we’ll walk through exactly how AI agents can support your team when things heat up, and why the operators using them are getting ahead.

Here’s Where Seasonal Peaks Hit Storage Facilities Hardest

1 - Communication Volume Triples (Or More)

In our conversations with self-storage operators, we often hear about the “3x spike” in inbound messages during seasonal peaks.

This comes in the form of:

  • Calls
  • Texts
  • Emails
  • Contact forms
  • Facebook messages
  • Walk-ins.

When you’re running a lean team, it’s nearly impossible to stay on top of all of it, especially when that traffic hits all at once.

This is where swivl plays a big role. AI agents can respond instantly across multiple channels, which guide renters to take action in real time.

During a June-July surge, let’s say that a storage facility’s average inbound volume jumped from 25 interactions per day to over 100. With swivl’s AI agents handling the first-touch conversations, 80% of those inquiries were resolved without staff intervention, and their team didn’t miss a single lead.

That’s the power of scalable, responsive automation when demand spikes.

2 - Booking Backlogs Cost Revenue

Seasonal peaks are great, but only if you can convert interest into actual bookings.

What we’re seeing on the ground is that many facilities are still relying on phone calls and manual follow-ups to secure reservations. This is extremely inefficient.

During the busy season, callbacks often happen hours (or days) later, when the renter has already booked elsewhere.

AI agents flip this script.

They respond instantly, answer key questions, and walk the prospective tenant through the booking flow, right up to payment or unit hold.

AI agents are helping recover thousands of dollars in lost revenue over peak months just by converting web leads that staff can’t follow up with fast enough.

If you’ve ever looked at your call log and thought, “We’re probably losing money by not getting back to these people fast enough,” you’re absolutely right.

3 - Move-Ins Are High Touch... But Don’t Have To Be

A big part of peak season is move-in volume.

And as any operator knows, move-ins come with tons of repetitive questions:

  • What time can I arrive?
  • How do I get through the gate?
  • Can I move in on a Sunday?
  • Where do I park the trailer?

Your team has probably answered each of those questions a thousand times.

AI agents can do it for them, automatically, 24/7, with perfect accuracy.

We’re noticing that facilities using swivl to automate move-in instructions are seeing fewer day-of issues, better tenant satisfaction, and more five-star reviews. The use of our AI agent is having positive ripple effects across all aspects of their businesses.

An operator could use swivl to send personalized move-in resources that include:

  • Gate access codes
  • Facility maps
  • Hours of operation
  • Payment reminders
  • Links to helpful policies

That’s a better move-in experience, and it doesn’t cost staff any time at all.

With a simple resource pack sent digitally, you’ve suddenly prevented an influx of repetitive questions.

Why AI Agents Excel During Seasonal Peaks

Always Available, Never Overwhelmed

Facility staff can only handle so much. But AI agents don’t get tired.

They can manage hundreds of simultaneous conversations, whether that’s three at noon or 300 at midnight.

And with renters expecting immediate answers, especially during stressful moves, that availability makes all the difference.

Reduces Staff Burnout

Let’s be honest, peak season can burn people out.

Your team is working overtime. Mistakes happen. Tempers flare. Tenants get impatient.

When AI agents handle the routine stuff, like answering FAQs, sending confirmations, and routing inquiries, your team can breathe. They can focus on the moments where human help really matters.

Like calming down an angry tenant. Or giving an in-person tour to a high-value commercial tenant.

That’s ultimately where your facility team members shine. AI makes space for them to do exactly that.

Speeds Up Lease Conversions

In peak season, time crushes deals.

A renter who inquires on your website at 8pm may also inquire at three other nearby facilities. If your team doesn’t respond until the next morning, that customer is probably gone.

AI agents help facilities win the race.

They instantly:

  • Respond to pricing or availability questions
  • Offer to book units or schedule calls
  • Capture and log customer info

Storage facility teams can see their lead-to-lease conversion rates go from 20% to 40% over peak season, just by being faster to respond than the competition.

Supporting Multiple Sites With One AI Assistant

Another huge advantage we’re seeing is scalability across multiple locations.

If you’re a regional operator managing five, ten, or twenty facilities, AI agents let you maintain consistent quality without ballooning your team size.

A mid-sized operator in Florida can use swivl across 12 sites. During summer, their AI assistant can handle thousands of conversations. This is something that would require three full-time employees to manage manually.

That’s real cost savings, better tenant service, and a smoother experience at scale.

Preparing For Your Next Peak Season

If you’re still handling seasonal peaks the same way you were five years ago, it’s time to have a rethink.

Because what’s happening right now is clear:

  • Tenant expectations are higher than ever.
  • Competition is growing.
  • Digital-first customer journeys are the new normal.

Facilities that have AI agents in place are establishing a competitive edge.

With swivl, you can:

  • Handle more customer conversations without more staff.
  • Speed up leasing and increase occupancy.
  • Deliver a smoother move-in experience.
  • Free your team from repetitive work.

Would you like to see how AI agents can support your team during the busiest months of the year? Book a live demo with swivl and see it in action.

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